THE FOUNDER

Dr. Lakshminarayana
Yeluri

A first-generation entrepreneur with 25+ years of operating experience — a dentist by education, a musician by passion, an entrepreneur by choice.

Since 2007, he has bootstrapped 10+ businesses across B2C and B2B — from ideation and zero-to-one execution to scale, governance, and capital structuring. Along the way, he survived and rebuilt through three extreme business downturns, lessons that now shape his views on resilience, capital discipline, and long-term value creation.

He founded Muzigal, India's first organized music education brand, created a category defing brand and raised venture capital, and Studio11 Salon & Spa, now 200+ outlets nationwide. His entrepreneurial framework — drawn from Swami Vivekananda's teachings — anchors his book and his work with founders, leaders, and operators across the country.

Dr. Lakshminarayana Yeluri
Follow the founder

Between the
ventures, a voice

Field notes on building, a song now and then, and the working life of a first-generation entrepreneur — in his own words.