25 years in. Still building
Impel Group is the house that a 25-year operating journey built — from selling shoes in college to running ten ventures, raising venture capital, buying a company back from a VC, and shaping categories most people only watch from the sidelines. Founded as Impel Overseas in 2006, it is today a working house of ventures, a school for founders, an operator-led capital arm, and the body of work of its founder.
IT STARTED LONG BEFORE 2006 — WITH A COLLEGE KID SELLING SHOES FROM AGRA, A FOOD TRUCK , A MEAL JOINT RUN BETWEEN CLASSES, AND A 10×10 FT DENTAL SUPPLIES OFFICE IN VIZAG. IMPEL IS WHAT THAT RESTLESSNESS COMPOUNDED INTO.
We have built brands that defined their categories,
survived three deep downfalls,
and risen — every single time.
25 years, scrolled sideways
Offices, stages, storefronts and teams — from a 10×10 ft room in Vizag to the house we work from today. Scroll →
Surya Dental Suppliers — where it began. A 10×10 ft office in Vizag, grown into one of the top three dental trading companies in the state.
On the exhibition floor — building the distribution book one doctor at a time.
Reinvention — moving on to build a scalable business, while pursuing an MBA and music. Defying the odds: each struggle, a stepping stone.
Impel Overseas — the first team comes together.
A 100-member team and 50+ offices in less than 3 years — the front office in its early days.
Counsellor conventions and partner summits — scaling India's overseas education footprint.
Crowning Glory 2011 — India's largest overseas education consulting brand on stage, just as the industry walked into a recession.
Back to garage , scales down team to 20 members — a 12-month pause to rebuild a more resilient future
A small team came together in 2012 to reimagine the future , a must win this time — the house of brands vision was born.
Studio11 launches — a new category defining brand in salon & spa, scaled to 200+ locations.
Co-Design — a multi-disciplinary interior design studio transforming the way people live, work and shop. Another category bet, built the Impel way.
Isa Spa — first of it's kind day spa launched successfully and finds extraordinary reception from the community.
Taking the same playbook into healthcare. DentalOne extended the house of brands vision into organized dental care
Impel Ventures moves into a new nest that will house it's journey for the next few years - the road to Impel group begins.
GaadiSaaf — car wash & detailing. Easy. Clean. Happy.each new venture became a real-world test of our operating frameworks.
Studio11 Pro-Academy — learn and work for the best salons across India.organizing unstructured markets through systems, experience, and execution. One brand at a time.
Crowning Glory 2019 — on stage at the franchise awards meet,the run was peaking. 6 brands, a growing national presence, and the belief that escape velocity was finally here.
Covid challenged everything we had built. The group responded with grit — pivoting rapidly into a digital-first business with Muzigal, which went on to raise VC capital to democratize music education globally.
The funding winter forced yet another reinvention. the grind began again. Muzigal expands offline academy network to 80+ academies across India.
Brewpass — Coffee & Co-work. The newest venture takes shape. A brand built around flexibility, community, and the changing culture of how people work in the remote era.
Impel Group — Capital. Leadership. Ventures.The group finally found a permanent home for its growing vision. A 250-seat swanky office— marking Impel’s evolution into a fullblown eco-system.
What we hold to when the cycle turns
- Integrity
- Merit
- Empathy
- Innovation
- Passion
- Impact